Hospitality marketing and consumer behavior : creating...

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Hospitality marketing and consumer...

Hospitality marketing and consumer behavior : creating memorable experiences

Name: Hospitality marketing and consumer behavior : creating memorable experiences
ISBN: 9781771883788

Vinnie Jauhari

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Creating memories and joyous experiences for consumers is a key dimension affecting the profitability and growth of a hospitality firm. Drawing on global experiences, this new book, Hospitality Marketing and Consumer Behavior: Creating Memorable Experiences, looks at the diverse factors that create these positive experiences and provides insight into marketing and consumer behavior in the context of hospitality and tourism. The dynamics of emerging economies has been captured, and some lessons have been drawn from best practices across the globe.

Kategorien:

Business & Economics - Sales & Marketing

Jahr:

2017

Auflage:

Verlag:

Apple Academic Press Inc

Sprache:

english

Seiten:

360

ISBN 10: